Branding Future Energy Networks for a Net Zero Future.
Client: Institution of Gas Engineers and Managers (IGEM)
Project: Future Energy Networks (FEN) Branding and Identity
Future Energy Networks (FEN), an initiative led by the Institution of Gas Engineers and Managers (IGEM), is focused on building an affordable, equitable Net Zero future. YST was asked to create a complete brand identity that would reflect their ambition and inspire trust across the energy sector.
The Brief
Develop a fresh visual identity for Future Energy Networks, including a logo, colourways, typography, and brand guidelines. The branding needed to communicate innovation, collaboration, and sustainability while feeling professional and accessible.
Our Approach
We started by exploring the themes of connection and progress at the heart of FEN’s mission. From there, we designed a modern logo mark and supporting visual language that feel dynamic and optimistic. The colour palette and typography were chosen to work seamlessly across digital and print platforms, ensuring clarity and consistency at every touchpoint.
A full set of brand guidelines was also developed to help IGEM teams apply the new identity confidently and accurately.
The Outcome
The new Future Energy Networks brand positions the project as a forward-thinking leader in the drive to Net Zero.
Clear, engaging visuals and messaging make it easier to connect with stakeholders and build momentum behind the initiative.
Key Deliverables
Logo and brand symbol
Colour palette and typography system
Visual identity guidelines
Core brand messaging and tone of voice
Results
The identity has given Future Energy Networks a distinctive presence in the energy sector, supporting IGEM’s work to unite industry leaders and communities in the journey toward a sustainable future.
Like thinking about your brand?
Like thinking about your brand?
If you’re planning an energy transition project, sustainability campaign, or future-focused initiative, we’d love to help. As a Birmingham-based studio, we bring strategic design expertise and a commitment to positive change to every brief.