Perspectives from our team
Studio Notes.
A brilliant first weekend for Birmingham Open Studios
The first weekend of Birmingham Open Studios has been incredible. As the creative agency behind the refreshed identity and the city-wide campaign, This City Makes Art, we've loved seeing artists, venues and visitors embrace it across Birmingham, from trail guides and banners to a 10 metre digital display in Longbridge.
You just press a button don’t you and it does it all for you?
AI isn't replacing creativity, it's changing the role of the creative. Damian Howell shares an honest view on adapting to AI, why human judgement still matters, and why we all need to remain the gatekeepers.
Just the three of us.
There are just three of us at YST, and that’s no accident. This is a little insight into why we’ve chosen to stay small, how we work together, and why we think that’s one of our biggest strengths
We show up for Brum
Looking out from our little corner of Digbeth, we found ourselves thinking about the people who quietly make Birmingham what it is. This is a reflection on creative communities, showing up, and why we're proud to support Birmingham Jewellery Biennial.
The city that makes art
What began as a branding project became something far more personal. Emma Woolley reflects on working with Birmingham Open Studios, celebrating Birmingham's creative community, and why some projects stay with you long after they're finished.
Why football clubs have fans, not customers.
What nearly 30 years of supporting Birmingham City has taught me about branding, loyalty and why the best businesses build fans, not just customers