Perspectives from our team
Studio Notes.
Just the three of us.
There are just three of us at YST, and that’s no accident. This is a little insight into why we’ve chosen to stay small, how we work together, and why we think that’s one of our biggest strengths
We Show Up for Birmingham
Looking out from our little corner of Digbeth, we found ourselves thinking about the people who quietly make Birmingham what it is. This is a reflection on creative communities, showing up, and why we're proud to support Birmingham Jewellery Biennial.
The City That Makes Art
What began as a branding project became something far more personal. Emma Woolley reflects on working with Birmingham Open Studios, celebrating Birmingham's creative community, and why some projects stay with you long after they're finished.
Why football clubs have fans, not customers.
What nearly 30 years of supporting Birmingham City has taught me about branding, loyalty and why the best businesses build fans, not just customers
defining a brand from the inside out
How we uncovered the truth behind Supertouch and turned it into a clear, cohesive brand built on one idea, protective workwear with a conscience.
What Smart Brands Do Differently (And Why It Actually Works)
What do high-performing brands actually do differently? This post breaks it down with real stats: from emotional storytelling to consistent visuals, humour, and clarity. Add charts, take notes, and steal the bits that work.