A collection of colorful design and branding magazines spread out on a white surface, featuring geometric and abstract patterns, illustrations, and text related to design, creativity, and branding.

Brand & Rebrand

Build a brand that reflects who you are and where you're going.

Whether you're starting something new, repositioning an established business or giving your identity a fresh direction, we help you find what makes your brand different and bring it to life.

From understanding your business and developing a clear brand strategy to creating a distinctive visual identity, we combine research, creative thinking and design to build brands that connect with people.

Let's Talk
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We help you with

This would mirror the 'We help build' section on Digital Products.

New Brand Identity
Creating a brand from the ground up, with a clear direction and a distinctive identity.

Rebranding
Helping established businesses evolve, reposition or completely rethink how they present themselves.

Brand Strategy
Understanding your business, audiences and competitors to establish what makes you different.

Brand Workshops
Getting the right people together to uncover ideas, challenge assumptions and agree on a direction.

Visual Identity
Developing logos, typography, colour, imagery and design systems that make your brand recognisable.

Brand Rollout
Bringing everything together across digital, print, marketing materials and the places people experience your brand.

Understand

·

Define

·

Create

·

Understand · Define · Create ·

Understand. Define. Create.

  • 01. Understand

    Getting under the skin of your business.

    Before we start designing, we listen. Through conversations, workshops and research, we get to know your business, your people, your customers and the challenges you're facing.

    Sometimes that's a focused session. Other times it's a more involved process with teams and stakeholders over several days.

    The important thing is understanding what you need before deciding what comes next.

  • 02. Define

    Finding what makes you different.

    We turn what we've learned into a clear brand strategy.

    Together, we establish your positioning, purpose, values and messaging, giving your business a shared direction and something meaningful to build on.

    It's about making sure everyone understands what your brand stands for and how it should communicate.

  • 03. Create

    Turning the thinking into something people can see and feel.

    This is where strategy meets design.

    We explore creative directions, develop visual identities and show how your brand could work across different applications.

    From initial concepts and brandscapes through to final artwork, guidelines and rollout, we create a brand that's consistent, recognisable and ready to use.

What we do

From the first conversation to the final rollout, we bring strategy, creativity and design together to build brands that work.

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Brand Strategy

  • Brand workshops & discovery

  • Research & positioning

  • Brand purpose, vision & values

  • Brand proposition & messaging

  • Tone of voice

Several copies of a magazine titled 'yst editions' are spread on a surface with a terrazzo pattern. The magazines feature a cover with various objects including a lemon, a book, a smartphone, a gaming controller, a pair of glasses, and a microphone.

Brand Identity

  • Logo design & development

  • Visual identity systems

  • Typography & colour

  • Creative direction & brandscapes

  • Brand guidelines

An exterior view of a building with a large electronic billboard displaying an advertisement for a family-friendly event called 'This City Makes'. The building has a blue sign with the word 'Palace' on it, and the sky is clear with a few clouds.

Brand Rollout

  • Brand applications

  • Digital & print collateral

  • Marketing & communications

  • Brand launch & implementation

  • Ongoing brand support

Human thinking. Smarter tools.

Technology helps us work smarter, but people remain at the heart of everything we do.

We use AI and collaborative tools to support research, explore ideas and improve our workflows. But the thinking, creativity and decisions always come from us.

Good branding starts with understanding people.

Get Started
A man wearing an orange rainproof work jacket with reflective stripes, standing in the rain, looking serious against a construction site background, with text promoting protective workwear by supertouch.

Our work in action

A new direction for an established brand.

From research and brand strategy to visual identity and creative development, we helped Supertouch explore a new direction for its business.

View project
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Have a brand in mind, but not sure where to start?

Whether you're launching something new or thinking about a rebrand, we'd love to hear what you're working on.

Let's build something together.

Let's talk
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Why work with YST?

  • We listen first. Understanding your business comes before designing anything.

  • Strategy meets creativity. We connect the thinking with the doing.

  • No one-size-fits-all approach. Every business is different, and so is our process.

  • From start to finish. From early workshops to the final brand rollout.

  • People first. Real conversations, experience and creative judgement.

  • "I say the same thing to everyone, it's your willingness to go above and beyond"

    Rachel Appleyard, Bailey Group

  • "Their work was so good, it lead to a name and culture change within the business!"

    Matt Powell, Enjoy Kings Heath

  • "Working with YST was a dream, and they delivered beyond our expectations."

    Owen de Visser, Birmingham Open Studios