Make it stand out
ALE - Brand Identity
& Global Communications
Overview
ALE was a global leader in heavy lift and transport solutions. With operations across multiple markets, the business needed a brand identity and marketing presence that matched its international scale and reputation for engineering excellence.
The Brief
Our role was to strengthen the ALE brand across international markets. The brief covered tone of voice, brand identity development, campaigns, website updates and offline marketing materials. The goal was to create consistency across every touchpoint and support growth in the competitive heavy transport and engineering sector.
ALE International Rebrand
Watch how ALE’s new brand identity and global communications were brought to life. The video highlights our work across campaigns, brochures, website design, and international marketing.
Our Approach
Over seven years we worked as ALE’s creative partner, delivering a full spectrum of design and communication support. This included:
Creating a distinctive tone of voice that positioned ALE as innovative, ambitious and trusted.
Building brand guidelines to unify messaging and design across countries and teams.
Producing stylescapes, photoshoots and campaign visuals to showcase projects at global scale.
Designing brochures, printed collateral and offline materials to complement digital marketing.
Supporting international launches with consistent brand application across events and media.
The Outcome
The ALE brand grew into one of the most recognised names in heavy lift and transport. Our design and communication work helped the business tell a consistent story worldwide, while maintaining flexibility for different regions and sectors. The unified brand identity and strong visual assets gave ALE a confident, modern presence across all marketing channels.
Key Deliverables
Brand identity development and guidelines
Tone of voice creation
Website design and updates
Global campaign visuals and photoshoots
Offline brochures and collateral
Results
Increased brand recognition in international markets
Consistent identity across all marketing channels
Stronger engagement with clients and stakeholders
Positive feedback from internal teams and global partners
“You Say Tomato’s technical knowledge, experience and passion made this an easy decision to make.”
Kim Godfrey
Global Marketing Manager, ALE
Building a global brand presence?
Building a global brand presence?
If you’re looking to build a global brand presence or refresh your identity for new markets, we’d love to help.