Battery Powered Construction Tools Launch
No compromise.
Just power.
Overview
Norton Clipper, part of the Saint-Gobain group, wanted to change perceptions with the release of their first ever battery powered machine range. The goal was to show that cordless technology can deliver the same power as traditional machines, while offering the benefits of zero emissions and flexibility on site.
The Brief
Our role was to design a high-impact, EMEA wide launch campaign that would:
Build awareness of the cordless range
Position Norton Clipper as an industry leader
Communicate the strength of battery powered tools
Equip distributors, sales teams, and end users with clear sales tools
Create a visual identity that stands apart in the construction sector
We built the campaign around
insight, creativity, and execution.
Our approach
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Immersion and insight
We explored the Norton Clipper brand, market trends, and the drivers behind battery adoption in construction. Time spent with customers and distributors highlighted the barriers and opportunities.
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Creative direction
From this work came the core idea: No compromise. Just power. We produced a full campaign stylescape that set the tone for imagery, messaging, and design. This gave everyone a clear view of how the campaign would look and feel.
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Campaign execution
Photography and video were planned and directed to capture dynamic visuals of the range in action. The creative showcased power, performance, and environmental benefit in one message.
The Outcome
The launch positioned Norton Clipper as a pioneer in cordless construction technology. The creative cut through a crowded market, shifting perception of battery tools from compromise to confidence. Distributors and sales teams were empowered to drive adoption across the region.
Key Deliverables
Campaign strategy and messaging
Photography and video shoot with creative direction
16-page product brochure
Social media content and assets
LinkedIn headers and Teams backgrounds
Digital banners and email signatures
Pull-up banner
Exhibition stand design
Ready to power your next launch?
Ready to power your next launch?
We help brands cut through with bold creative that connects. From strategy and concept to full campaign rollout, our team delivers work that performs. Let’s talk about how we can make your next project stand out.