Automotive Aftermarket
Campaign
A bold campaign showcasing Norton Abrasives’ complete automotive aftermarket solutions, uniting three trusted brands to deliver everything body shops need in one place.
Overview
Norton Abrasives set out to raise awareness of its complete automotive aftermarket solutions. The campaign needed to show body shops that Norton could deliver everything from metalworking and surface preparation to polishing, bonding, and finishing. By bringing together three trusted brands, Norton, Farécla, and OneBond, the aim was to position Norton as the go-to partner for automotive professionals across the EMEA region.
Video Commercial
Discover how we created the Norton Abrasives Total 360° Solutions campaign for the automotive aftermarket.
The Brief
The campaign objectives were clear:
Build awareness of Norton’s complete aftermarket offer
Showcase the full product system in a simple and memorable way
Give body shops a strong reason to choose Norton as their trusted partner
Develop a campaign idea that worked consistently across multiple channels
Our Approach
We delivered the project in phases, starting with research and strategy before moving into creative direction and rollout.
Immersion and insight
We explored the daily needs of body shops, looked at decision-making drivers, and identified where Norton could make the biggest impact. Competitor analysis helped us highlight opportunities to stand apart.
Defining the idea
We created the positioning “Total 360° Solutions. Everything you need, all in one place.” This clear, bold statement captured Norton’s complete offer. A campaign stylescape locked in the look, feel, and tone before production.
Bringing it to life
Our team worked on-site in Milan, directing specialist video and photography shoots. The creative approach was designed to flex across formats, keeping messaging clear, visuals bold, and design modern.
Rolling out the campaign
A complete toolkit gave Norton and its regional teams everything they needed to activate the campaign across EMEA. From in-store displays to social media, email, and digital channels, the assets ensured consistent delivery everywhere.
The Outcome
he result was a unified and professional brand presence across the automotive aftermarket. The campaign positioned Norton as the partner of choice for body shops, with strong creative assets that distributors and regional teams could deploy immediately. Clear messaging, striking visuals, and easy-to-use tools kept Norton front of mind across the industry.
Key Deliverables
Campaign strategy and creative direction
“Total 360° Solutions” positioning
On-site art direction in Milan
A2 flagship poster (print and digital)
Social media toolkit
Video and photography shoot with creative guidance
Digital animations and display ads
Email campaign and newsletter templates
Landing page design and campaign assets
Microsoft Teams backgrounds