Birmingham Jewellery Biennial
Brand Identity
& Place Activation.
A New Identity for the UK’s Festival of Jewellery
We were commissioned by the Jewellery Quarter Development Trust to create the brand identity for the first-ever Birmingham Jewellery Biennial-a landmark celebration of craftsmanship, innovation, and cultural heritage in the heart of Birmingham.
This project coincided with Birmingham being named a World Craft City, placing the spotlight firmly on the Jewellery Quarter’s global significance.
The Brief
The Jewellery Quarter Development Trust needed a distinctive brand identity that would:
Celebrate 250+ years of jewellery making and skilled craftsmanship
Position Birmingham as the UK’s leading destination for jewellery and allied trades
Build awareness locally, nationally, and internationally
Inspire makers, businesses, and visitors to engage with the Biennial programme
Our Approach
We began by immersing ourselves in the history and stories of the Jewellery Quarter. From traditional workshops to contemporary studios, we explored the themes of heritage, precision, and innovation that define the area.
Using these insights, we developed a visual identity system rooted in clarity, elegance, and adaptability. The design captures the spirit of the Biennial: a bridge between tradition and modernity.
Key elements included:
A versatile logo inspired by classic hallmark shapes and contemporary typographic forms
A refined colour palette referencing precious metals and industrial heritage
Graphic motifs that echo tools and techniques used by generations of makers
A tone of voice that feels confident, inclusive, and celebratory
The Outcome
The Birmingham Jewellery Biennial brand identity launched alongside the announcement of Birmingham’s World Craft City status. The project has already generated significant media coverage, helping position Birmingham as a centre of excellence in craft and design.
The new identity provides a strong foundation for promoting events, exhibitions, workshops, and partnerships across the Jewellery Quarter and beyond.
Key Deliverables
Brand identity and visual system
Logo design and flexible brand assets
Tone of voice guidelines
Digital and print applications
Campaign assets to support communications and PR
Results
The Biennial has received national attention, strengthening Birmingham’s reputation as a hub for creativity and skilled making. The clear, cohesive brand is helping to unite stakeholders, attract audiences, and celebrate the city’s unique story.
Thinking About Your Brand?
Thinking About Your Brand?
If you’re planning a place branding campaign, cultural festival, or heritage project, we’d love to help. As a Birmingham-based studio, we bring local understanding and strategic design expertise to every brief.